Someone just asked a chatbot about you.
Do you know what it said?
Map how search and AI see your organisation with Goode Company.
Audits start from $2,500 + GST
You can control the conversation
When someone asks an assistant a question adjacent to your mission, your brand or organisation may come up.
Most audits are highly automated, letting the tools do the work. Sure, this is lightning fast and oh, so very cheap… but your almost instant lay of the land has a few serious drawbacks.
- No feel for nuance.
- No way to cross-reference toolsets.
- Zero read on which findings actually matter to you.
A Goode Company audit takes a proper look at how you get described, whether what it says about you is accurate, where those words are coming from and what inspires the summaries, facts and hallucinations AI creates to represent your brand.
Make informed long-term choices that will stand up to market (and audience habit) volatility.
What you’ll actually get
A Goode Company audit isn’t a report you’ll never look at again. Instead, you’ll receive a schedule of actions with an explanation of how each will move the needle, making it easy to prioritise work.
Goode Company AI audit options
What other audits have missed
I combine a tried and tested toolset with fifteen years of knowing where and how people use search, so every finding comes with a read on whether it actually matters to you.
Categorising intent and knowing what someone actually wants are completely different things.
Can’t I just run this through AI myself?
AI systems like Claude or ChatGPT rely on the user’s knowledge to put together a comprehensive brief, and without specific guardrails or APIs, the output you receive won’t cover the full scope of what your brand needs.
A recent study has shown that AI models often struggle to remain consistent under pressure… but you have to know when to exert that pressure! This is where search and content experience comes in.
Frequently Asked Questions about AI Audits
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An SEO audit looks at how search engines find, understand and rank your site, while an AI visibility audit looks at what assistants like ChatGPT, Claude and Google’s AI Mode say when someone asks about you. While the two overlap often (think of them as siblings), the AI side digs deeper into checking whether what’s being said about you is true, and tracing where those little notes come from.
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We love strong rankings, but they’re not the full picture anymore. AI and traditional search are diversifying their trust signals to include what people say about you… kind of like a popularity vote or how often you’re mentioned on forums, reviews, directories, social media and even LinkedIn. So you can sit at the top of Google and be described inaccurately or be left out of the answer altogether, simply because you’re not talked about or referenced anywhere but your own website.
An audit shows you whether your rankings are carrying through into those answers and where the gaps are.
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Yes! I’ve seen how easily smaller services doing important work get drowned out by bigger, louder sources when someone asks an assistant for help. Base camp has a fixed scope and price, and it gives you a clear picture of where you stand along with a prioritised list of actions your team can work through at its own pace.
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Yes, indirectly. AI answers are built from what’s already published about you, on your own site and well beyond it in directories, media coverage and community discussions, so the audit traces where your descriptions are coming from and shows you which of those sources you can correct, strengthen or add to. We’ll work together to prioritise which questions and citations are the most relevant as part of a larger AI strategy following the auditing phase.
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Every audit starts with Base camp, a core read of your on-page, off-page, technical and AI performance that gives you a baseline and a clear sense of what to tackle first. Deep country builds on it with a content audit, web accessibility, page structure, content design and intent mapping, which suits organisations with plenty of content that isn’t pulling its weight. If your main concern is how AI assistants describe you, High country takes a closer look at what’s being said, how accurate it is and where it comes from. Open country brings the whole lot together. If you’re not sure where you fit, get in touch and we’ll work it out together.
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Goode Company audits start at $2,500 + GST for Base camp. Deep country and High country are each $4,500 + GST, and Open country, which covers everything, is $6,000 + GST. Each one has a fixed scope, so you’ll know exactly what you’re getting before we begin, and an engagement contract sets out the scope, dates and payment terms.
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Your team or your developer can, and the schedule of actions is written so they can pick it up and run with it, with every item explaining what to do and why it matters. If you’d rather I stayed involved, I can help with strategy and implementation as a project, on a retainer, through a bucket of hours or on day rates, whichever suits the way your team works.
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It stays with you. Findings from every audit are confidential to the client, and I never share or publish what I’ve found on anyone’s site, case studies included. If you’re happy to share how the work went in your own words, that’s lovely, but it’s always your call.
