For strategy that's too important to automate

Doing good, better

Purpose-led organisations

I work with purpose-led organisations, groups, not-for-profits and causes that matter more than most marketing gives them credit for.

I've seen how often those who need help, answers, or qualified reassurance never find it… not because their experiences don't matter, but because the strategy was never built to reach them in the places and moments they're occupying. 

Vulnerable moments deserve more than visibility for visibility's sake. They deserve information that's empathetic and accurate, delivered exactly when it's needed.

That's where the real work happens. Connecting the fundamentals of intent, advanced keyword research and UGC research with brand content strategy, so visibility is finally served by viability.


I also team up with people-driven organisations, ranging from education, legal and government, to ecommerce and entertainment

We've all seen the playbook shift, as search engine optimisation is fast becoming search everywhere optimisation, and audiences redefine which channels do what, and traditional search engines become validators or step 2 on a research journey.

The good news? The fundamentals still matter.

Intent-driven strategy holds up regardless of where people search, validate, convert and even soothe… because the 'why' behind search psychology never goes out of style.

Good strategy serves the person searching, not empty metrics.

Brands that think ahead

Search everywhere services

Topographic map with contour lines in shades of beige and brown.

SEO

A beige background with orange contour lines forming concentric semi-circles and an open circle on the left side.

SOCIAL

Minimalist illustration of a tree with a single circle at the base and multiple branches extending outward.

GEO

A hexagonal wall shelf with a wooden finish, designed to resemble a honeycomb structure, mounted on a light grey wall.

GOVERNANCE

Minimalist abstract line graph with an orange curve and tick marks on a beige background.

CONTENT

A network diagram with multiple orange nodes connected by solid and dashed lines, forming a geometric pattern on a beige background.

TRAINING

How I fit into your team

jessica goode content and search strategist

Consulting

I'll be in your corner for the long haul, passing on thinking and refreshed strategy as things change. I’m not about handing over a report and disappearing.


Project Strategy

One clear job, done properly. You'll walk away with something built to last, and a clear idea on how to get it done. Do you really need another deck that gets forgotten?


Fractional

Sometimes you need a thinker, director or strategist with a clear vision. Others you just need someone to do the damn work! I do both, depending on what your team's actually missing.


Training

I'll teach your team what I know, or run a session for a wider audience. Whatever gets the right people thinking and doing differently!

A stylised PANDA (Perinatal Anxiety & Depression Australia) logo with a teal and peach color scheme, and the word 'PANDA' underneath.
Silhouette of a person riding a horse in motion, representing County Racing Victoria
Logo with the text 'Gilchrist Connell' and a green semicircular shape beneath the text.
Text on a black and orange background reads "Respect Victoria" in bold letters.
Text reading "MISSION AUSTRALIA" with "AUSTRALIA" in pink and the rest in white.
NALA logo in black and white.
Logo for Compass project with text 'GUIDING ACTION ON ELDER ABUSE' and 'an EEAA project' on a dark background.
Logo for Melbourne Genomics Health Alliance with black background and blue and white text.

The company I keep

  • “We worked with Jess at a critical junction for the future digital health and visibility of our website. As a service that exists to help new parents, leveraging SEO was vital to getting the content and resources we have found in search and AI. Jess completed a comprehensive audit, upskilled our team and provided clear action plans and governance structures so we could implement activities with our limited resources. Jess’s understanding of the big and small things that impact a websites SEO was not only valuable, but vital for the future of our service.”

    Bec Schafer
    Communications and Engagement Manager
    PANDA

  • I worked with Jess during my time at Beyond Blue, where she led the development of a content strategy as part of a broader experience transformation. Jess stepped into a relatively unstructured brief and approached it with rigor and clarity. She took the time to understand our current state, align with core business needs, and shape a cohesive strategy aimed at rebuilding both our domain authority and brand equity. I would recommend Jess to any organisation looking to evolve legacy thinking and establish a more contemporary, strategic approach to content.

    Juanita Ward
    Digital Experience & Implementation Manager
    Beyond Blue

  • We love working with Jess. She breaks down complex SEO concepts into clear, actionable steps that deliver measurable results. She consistently goes above and beyond... whether it's helping us prep for presentations or offering advice on challenges outside her core scope. We highly recommend her for anyone's SEO/GEO needs.

    Kate Vasilj
    E-Commerce Marketing Manager
    Country Racing Victoria

  • I've commissioned a couple of web articles from Jess for a regular client (Compass), and the results have been spot-on. Jess follows a brief closely, stays in touch along the way, pays diligent attention to SEO and is very tuned-in to the particular publication's audience and focus. This is professional writing happening at its best.

    Lee Ellwood
    Director, Senior Editor & Writer
    EllWords

  • Jess handled both SEO and content strategy for Nala, and honestly, she thinks about this stuff differently than most people we've worked with. She's not just ticking boxes, she truly understands how the different kernels of the digital experience come together to earn real, measurable results.

    Phil de Winter
    Co-Founder
    Nala

  • “We asked Jess to help us find a path to creating great content, in a highly technical space where search volumes were currently miniscule. After exploring numerous rabbit-holes, she gave us insightful and wise recommendations, as well as a solid information architecture that we can now build from. Thanks, Jess. This team of healthcare researchers and science nerds owes you one!”

    Zayne D’Crus
    Communications and Engagement Manager
    Melbourne Genomics

Let's start something

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